Great design tells a story. Communication is a vital part of any business, and it’s true that a picture speaks a thousand words. And this is precisely why great creative design is so important in business strategy. A well-crafted design concept should flow seamlessly across all of a business’s marketing materials – from to logos to packaging, and from websites to memes to promotional images on blogs and social media posts. Good creative design will help you create a strong impression, build a brand identity, convey key information, narrate your story, and build consumer trust.
Brands that utilize creative design to its fullest potential are able to immerse customers and prospects within a bigger, emotionally-centered idea that will be reinforced at every stage of the customer journey. Remember, a brand is more than a logo, a strap-line, a product, or website – it’s the core identity of your business, its personality, and a fusion of all the values, standards, ideals and characteristics that your organisation embodies. In essence, brand expression is not just what your company says or does, but how you make your customers feel.
Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.The digital world also impacts local businesses in local search. An LSA-Acquisio report found that 75% of mobile searches result in a store visit within 24 hours, and 30% of these visits result in a purchase.
With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect your business, and to elevate your performance.
Here are three reasons why market research cannot be ignored: