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Our Process

Our unique consulting process will help you reach your goals whatever they are. It’s because we start with the end in mind. And we follow through. Let’s have a look how we do that, in our four stages of the process.

First Step

STRATEGY

To get the strategy right, we zoom from broad to deep:

Strategic Marketing: Our first job is to grasp your industry, business model, objectives and goals, and understand your challenges. We complement a base-assessment with customer, market, competitor & industry analyses as needed and budget/time permits. We map your current marketing strategy and its effectiveness in this context.

Digital Marketing: We learn the effectiveness of your current digital marketing programs. We look at how your marketing automation setup currently integrates with your other marketing, customer service, and the sales process.

Inbound Marketing: We evaluate your marketing automation setup vs. industry best-practice and your objectives:

Technology, is your marketing automation platform optimized, e.g. is lead scoring in place?
Tools, e.g. do you have buyer personas in place?
Workflows, e.g. what automation rules do you have in place? How efficient are your content creation and social posting processes?
Manpower and staff skills, e.g. where are bottlenecks and skill gaps?

We do our research & analysis (existing performance, data, digital marketing setup, tools & systems), we hold tailored stakeholder interviews, and we discuss findings in a strategic base-case workshop (where we are today, where we’d like to be).

Second Step

PLANNING + MAPPING

Armed with strategic insight, we develop a visionary plan for your Marketing Transformation Roadmap.

The roadmap is unique to your business. It may include modules for:

Re-inventing customer journeys.
Improving customer segmentation.
Developing personas.
Devising lead scoring, and lead grading.
Dissolving pain points.
Designing intelligent workflows.
Selecting technologies and methodologies.

We will create an initial vision roadmap from our findings and based on our expertise. Then discuss this draft roadmap in planning workshops for executive and team input and buy-in. The updated roadmap is to become your internal working document.

Third Step

IMPLEMENTATION

We work with your team in Sales and Marketing to carve best-of-breed marketing processes, plans and campaigns. New content assets have to be created. It’s a very exciting process for your internal team.

As digital marketing consultants, we consult our clients well beyond the marketing solutions and align the technical and digital marketing content orchestration.

Fourth Step

OPTIMIZING THROUGH EMPOWERMENT

Optimizing means making things better over time. We do this through training, ongoing coaching, plus managed services to progress technically.

We’re keen to build your internal marketing skills as well as learn the new technology. It’s crucial to your ongoing success of marketing. If your team is new to professional marketing, we aim for skill transfer throughout the project. This will empower the team.

To champion your success, we stay available to coach you and your team. As consultants we have more access to latest trends and technological innovations. And we’ll like to share these with you.

Founded on a Managed Marketing Services package to roll out the marketing roadmap, we also want to be your trusted partner, delivering your overall success over time.